The Cardiff Film Festival, November 8–18 2006
A new sponsorship opportunity
An established public festival, the Cardiff Film Festival is re-launching in 2006 under the direction of a new and experienced team, with the ambition to deliver the premiere moving image event in Wales. The Festival will provide a high profile cultural and economic resource for Cardiff, engaging with a growing public audience, and will compete with the best of international public film festivals.
A significant new development for the re-launched festival is to attract corporate sponsorship to achieve rapid and sustainable growth. As such, this represents a unique opportunity for companies to create a high profile association with a major new cultural festival for Cardiff and to work in partnership with the new festival team to realise the ambitious development plans for the event in 2006 and beyond.
To launch the new festival, the opening night will be a black tie gala evening in support of Sefydliad – The Community Foundation in Wales.
With core funding and support confirmed from the Welsh Assembly Government, the Film Agency for Wales and Cardiff City Council, the opportunities for headline and strand sponsorship are now available as detailed in this proposal.
Background
While the Cardiff Film Festival was established seventeen years ago a new management team has taken over the delivery of the Festival in 2006. This new, experienced team is led by Huw Penallt Jones of Productive International and CE of De Lane Lea, Europe’s premiere post production facility, with Festival Director, Sarah Howells. 6271 and Cambrensis PR have been awarded the marketing and public relations contracts. Sponsorship negotiation is the responsibility of Simon Farley, who has a background of securing sponsorship for the London Film Festival and BAFTA.
The ambition of the new team is to deliver an immediate and significant growth in the scale and profile of the Festival, to attract a greater wealth of films, talent, industry involvement and public audience.
Retaining the support of many funding partners, there is now, for the first time, the potential to attract wider corporate support through sponsorship, with opportunities for headline and festival strand sponsorship.
Key Festival Information
- Cardiff is an established public film festival.
- Venues – Cineworld (city centre multiplex) and Chapter Arts Centre, Canton.
- 10,000 visitors in 2005 (3,000 in 2003). Target of 15,000 for 2006
- 4 Audience Awards – by text and online – Best Welsh and International short; Best Welsh and International Feature Film.
- Re-branding and marketing by 6721. PR managed by Rhodri Elis Owen at Cambrensis PR
- Supported by a range of key statutory funders, including the Welsh Assembly Government, the Film Agency for Wales and Cardiff City Council
- 2006 represents the first opportunity for corporate sponsors to become actively involved
- Opening Night Charity Gala, in support of Sefydliad, The Community Foundation in Wales
Main Strands
- New Welsh Cinema
- New International Cinema
- The Hits (new releases before they hit the streets)
- Kenneth Griffith Retrospective; curated by Dave Berry
- Industry events – stranded for new entrants and professionals
- Educational – according to curriculum
- Short Films
- It’s Late Night stuff
Benefits of Sponsorship
The opportunity, for the first time, to become associated with this high profile public festival as a corporate sponsor, offering a unique opportunity to support a major international cultural event for Cardiff in its re-launch year. Effective reach to the 15,000 Festival target audience and the population of South Wales and beyond who will be made aware of the Festival through the associated press and pr campaigns.
Headline sponsorship is available, creating an unrivalled opportunity for a high profile association with all aspects of the Festival, with top line benefits including:
- Corporate hospitality opportunities, including invitations to the Opening and Closing night galas, and the creation of a headline sponsors gala event mid way through the Festival, delivering a tailor made and exclusive client entertaining opportunity for up to 150 guests
- Further complimentary ticket allocations for films throughout the Festival, for use as corporate entertaining and for customer promotions, with the opportunity to purchase any additionally required tickets at preferential rates
- Ownership of a Festival Audience Award, creating a unique customer communication opportunity
- Company logo to feature on all promotional materials including CFF printed programme (20,000), flyers (10,000), posters and banners, trailer and ‘festival promo’. Cineworld Unlimited Magazine (60,000) Cineworld Cardiff Film Festival promotional flyer.
- Complimentary full page colour advertisement in the CFF programme
- Direct company branding and promotional opportunities at film screenings, receptions and industry events
- Logo with link on Festival website
- Networking opportunities
The fee for headline sponsorship is subject to negotiation. In order to deliver the full package of benefits, a contribution of not less than £80K is expected.
Association through strand sponsorship is also available, creating the opportunity to specifically target your brand with the varied themed strands of the Festival. The benefits package will be focussed on close association with the strand selected, with appropriate logo credits and complimentary ticket allocations. Fees will reflect the scale and profile of the strand – ranging from £30K for The Hits strand to £10K for the Its Late Night Stuff strand. All Main Strands as listed are available for sponsorship.
Existing Sponsors
Principal Funders
Welsh Assembly Government
Film Agency for Wales
Cardiff City Council
S4C
BBC Wales
Cineworld
Festival Sponsors
Skillset Screen Academy Wales
Skillset
The Soundworks
Soho Images (tbc)
Bauhaus/Wella
Supporters
Chapter
Safon
Welsh Independent Dance
GM Communications
TAPS
BAFTA Cymru
Buzz
Radio Cymru
Radio Wales
The benefiting charity: Sefydliad - The Community Foundation in Wales
The Community Foundation in Wales is an independent charity that distributes grants to community groups and voluntary organisations throughout Wales.
Kim Brook: 02920 520250
www.cfiw.org.uk
For further information on the sponsorship opportunities available please contact:
Simon Farley, Festival Sponsorship Manager
07973 243103
simon@cardifffilmfestival.co.uk
For further information on the Festival please contact:
Sarah Howells, Festival Director
07888 744669
sarah@cardifffilmfestival.co.uk